Free AI scan
Coaching & consultancy

A semantic content structure for coaching, personal growth and burnout.

  • Semantic SEO
  • Topical structure
  • Sensitive topics
The challenge

Coaching is a crowded field where many websites say roughly the same thing. For topics like burnout, Google and AI systems also apply stricter quality standards before they cite a source.

The approach
  1. A semantic content structure around coaching, personal development and burnout-related topics.
  2. Clear relationships between the topics, so search engines understand which expertise the practice actually covers.
  3. Careful, well-sourced answers that meet the higher bar for health-adjacent content.
The results
  • Stronger topical visibility in Google.
  • Stronger visibility as a source in AI answers for the topics the practice covers.
In a crowded market, a coherent topic structure is what separates a real expert from a page that just mentions the words.
The receipts

Measured, not promised.

Data from the NYXAR dashboard: Google Search Console plus a scan of Google AI Overviews. Period: Dec 1, 2025 – Jun 15, 2026.

573 AI text citations

Times a page was used in the answer text of a Google AI Overview.

69 AI Overview queries

Unique Google searches where an AI Overview cited the site.

8,068 Google impressions

Search impressions in Google Search Console, up 33% over the previous period.

44% Pages cited

11 of the 25 scanned pages were cited in Google AI Overviews.

NYXAR dashboard overview for gutscoachingconsultancy.nl: Google Search Console impressions rising sharply from April 2026; 8,068 impressions (+33%), 101 clicks (+12%), 1.3% CTR, 37 exact AI URL citations, 48 domain citations, 69 confirmed AI Overview queries, 573 AI text citations, 38 AI sidebar citations, 44% hit rate
NYXAR dashboard: Google Search Console and Google AI Overviews (Dutch interface). Measured Dec 1, 2025 – Jun 15, 2026.
NYXAR dashboard for gutscoachingconsultancy.nl: 25 scanned URLs, 37 exact URL citations, 573 AI text citations, 69 confirmed Google AI Overview queries, 11 URLs with broad AI visibility, 44% citation hit rate, with citations per page
NYXAR dashboard: Google AI Overviews per page (Dutch interface). Measured Dec 1, 2025 – Jun 15, 2026.

Live in Google AI Overviews

Real Google searches in the client's market (Dutch), with the client's page cited in the AI Overview. Highlighted in red.

Google AI Overview for the Dutch search “wanneer stresscoaching nodig” with gutscoachingconsultancy.nl cited in the answer and as a source
Cited in the AI Overview for “wanneer stresscoaching nodig” (when you need stress coaching).
Google AI Overview for the Dutch search “wat is stress coaching” with gutscoachingconsultancy.nl cited in the answer and as a source
Cited for “wat is stress coaching” (what is stress coaching).
Next case study Hands-On Sales
Let's get started

Become the answer.

Schedule a free intro call and find out how your business gets found and cited in Google and AI search. Together we build your organic + AI visibility.

Schedule an intro call Run the free scan first
info@handsonseo.nl