B2B sales services

Our own parent company, used as the proving ground for the method.

  • Semantic SEO
  • Topical clustering
  • AI-first content
The challenge

A B2B sales consultancy competes for commercial searches where intent matters more than volume. The goal was to be found, and recommended, by the people who are actually looking to buy.

The approach
  1. Semantic SEO to make the expertise and services machine-readable.
  2. Topical clustering: cornerstone pages with supporting articles that cover each subject completely.
  3. AI-first content written to be cited in AI answers and recommendations.
The results
  • Structural visibility for commercial search queries.
  • Mentioned in AI recommendations for the services offered.
  • Steady growth in relevant visitors.
We test every part of our method on our own business first. What works there is what we bring to clients.
The receipts

Measured, not promised.

Data from the NYXAR dashboard: Google Search Console plus a scan of Google AI Overviews. Period: Dec 1, 2025 – Jun 16, 2026.

333 AI text citations

Times a page was used in the answer text of a Google AI Overview.

41 AI Overview queries

Unique Google searches where an AI Overview cited the site.

18 Exact URL citations

Times a specific page URL was linked as a source in an AI Overview.

60% Pages cited

9 of the 15 scanned pages were cited in Google AI Overviews.

NYXAR dashboard for handsonsales.nl: 15 scanned URLs, 18 exact URL citations, 333 AI text citations, 41 confirmed Google AI Overview queries, 9 URLs with broad AI visibility, 60% citation hit rate, with citations per page
NYXAR dashboard: Google AI Overviews per page (Dutch interface). Measured Dec 1, 2025 – Jun 16, 2026.

Live in Google AI Overviews

Real Google searches in the client's market (Dutch), with the client's page cited in the AI Overview. Highlighted in red.

Google AI Overview for the Dutch search “salesstrategie verbeteren” with handsonsales.nl cited as a source in the sidebar
Cited in the AI Overview for “salesstrategie verbeteren” (improve your sales strategy).
Google AI Overview for the Dutch search “sales ondersteuning hoe werkt het” with handsonsales.nl cited as a source and ranking in the organic results
Cited in the AI Overview and ranking organically for “sales ondersteuning hoe werkt het” (how sales support works).
Let's get started

Become the answer.

Schedule a free intro call and find out how your business gets found and cited in Google and AI search. Together we build your organic + AI visibility.